The phrase refers to a trial dimension or small amount of a selected perfume marketed by Ralph Lauren, referred to as Polo Blue. This miniature model permits potential prospects to expertise the scent earlier than committing to a full-sized bottle. Typically distributed as promotional objects or out there for buy at a diminished value, these present an accessible entry level to the broader product line.
Such choices are strategically precious inside the perfume {industry}. They facilitate wider model consciousness and encourage shopper sampling, which straight influences buy choices. Traditionally, these small-scale distributions have confirmed efficient in driving gross sales and cultivating model loyalty, providing a low-risk alternative for shoppers to discover new scents.
