The phrase denotes the provision of formal apparel, particularly swimsuit units manufactured by Ben Marc, at decreased costs. This usually happens to filter out present stock, usually on the finish of a season or to make room for newer collections. An instance can be a retail occasion promoting drastically lowered costs on remaining swimsuit units from a earlier yr’s manufacturing.
Such gross sales occasions profit each shoppers and retailers. For shoppers, it gives a chance to accumulate high-quality clothes at a fraction of their unique price. Retailers, however, are capable of cut back surplus inventory, liberating up capital and cupboard space for brand new merchandise. Traditionally, a majority of these promotional actions have been a constant technique within the retail sector to handle stock and stimulate gross sales.